Advertising Script
I chose to complete this project as advertising is a career path that I have thought about for myself, but I have had no experience or practice with writing advertisement scripts, therefore I decided to look at a live brief so that I could have a structure to follow for the first time. For this project, I chose to write an advertisement script for the Martini live brief. The brief wanted the advert to be aimed at ‘happy, social, high energy’ young adults and should be about making time to see one another. From the brief, I decided to write about a group of young adult friends who had been unable to see each other due to other commitments and busy lifestyles but often reminisce about the times they used to spend together. The advert then goes on to show them meeting, with the main focuses in this scene being on having a good time and on Martini. For this project, I had to research the format of an advertisement script and looked at a few industry examples. I wrote this advert script so that the advertisement could be used on both social media and television.
